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A strategic approach to public speaking
Public Speaking: Strategies for Success is based on the premise that successful public speaking is strategic. Critical thinking and strategic planning are emphasized throughout the text. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
Because public speaking is situation-specific, the author stresses the integration of theory and practice throughout the text. Students learn how to develop and apply strategies for speaking situations they will encounter throughout the rest of their lives.
MyCommunicationLab is an integral part of the Zarefsky program. Key learning applications include MediaShare, assessment and sample speeches.
0205943241 / 9780205943241 Public Speaking Plus NEW MyCommunicationLab with eText -- Access Card Package
Package consists of
0205857264 / 9780205857265 Public Speaking
0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card
- Sales Rank: #1087442 in Books
- Published on: 2013-02-06
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .70" w x 8.00" l, 1.65 pounds
- Binding: Paperback
- 480 pages
Most helpful customer reviews
2 of 3 people found the following review helpful.
best textbook I've ever read
By Joe G
this is probably the best formatted textbook I've ever used ... throw away your highlighter because you won't need it. ... Jan 31, 2014 update: I tried selling back this book twice. It was rejected two times because the seller, WAREHOUSE DEALS INC., has clueless people working in its receiving dept. This is the EXACT book that I purchased, yet they said it was the wrong ISBN on two occasions. I made it clear that I have the version w/ the eText capabilities (with a different ISBN). This ordeal was a big waste of time and resources: packed and shipped it twice; two trips to UPS store representing two sets of shipping charges, gas and time; multiple emails to Amazon Cust Service. ... Memo to Warehouse Deals: Do you think I have pulled a fast one because I happened to have another copy of this book lying around? ... Who has the time to do such nonsense. ... You will never get any more of my business. I will check this posting from time to time to insure that you don't coerce Amazon into removing it. I have more principles than you have intelligence.
0 of 0 people found the following review helpful.
I hate public speaking but as far as the actual book ...
By Amazon Customer
I hate public speaking but as far as the actual book goes, good information and nicely formatted. A nice price for a good textbook.
0 of 0 people found the following review helpful.
Three Stars
By Kevin cadenas
Good book very helpful
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