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An interactive text for learning about public relations in the 21st century
Dynamic Public Relations: The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21st century. The text incorporates recommendations from the 2006 Commission on Public Relations Education, including ethics and transparency, digital technology, global implications and diversity. The book is full of real-world scenarios, practices and opportunities for discussion and learning.
Learning Goals
Upon completing this book, readers will be able to:
- Explore the exciting and rapidly changing public relations profession
- Understand key concepts through the use of skill practices, personal development exercises, and real-world examples
- Understand the role of digital technology in public relations
Dynamic Public Relations: The 24/7 Cycle is now available in an interactive eText! WithMyCommunicationLab, students gain access to an interactive eText and a suite of resources to help them experience and interact with public relations.
Students may purchase access directly from http://www.mycommunicationlab.com by using the following ISBNs: ISBN-10: 0205850987 / ISBN-13: 9780205850983.
Dynamic Public Relations: The 24/7 PR Cycle is also available in an on-demand, printed format from Pearson Learning Solutions. Visit http://www.pearsoncustomlibrary.com for more information.
- Sales Rank: #4344152 in Books
- Brand: Brand: Pearson
- Published on: 2012-09-05
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .9" w x 6.49" l, 10.01 pounds
- Binding: Misc. Supplies
- 464 pages
- Used Book in Good Condition
About the Author
Astrid Sheil, Ph.D., Assistant Professor of Communication Studies at California State University San Bernardino, is a former corporate communication/public relations executive, who has worked for two Fortune 500 companies and a global company in Helsinki, Finland. Her work experiences include government affairs, media and community relations, integrated marketing communication, internal communication, crisis communication, human resources, training and development, speech writing, publications, philanthropy, labor negotiations, investor relations, and managing a 10-person department with P & L responsibility. She holds a Ph.D. in Organizational Communication from the University of Tennessee, and B.S. in Foreign Service from Georgetown University in Washington, D.C.
Michelle Violanti, Ph.D., is an Associate Professor of Communication Studies at the University of Tennessee, Knoxville. Prior to joining the faculty at Tennessee, she worked for the American Association of Retired Persons on their health care reform efforts. Her passion for research (and evaluation) has blossomed into a desire to make sure all of her students are equipped to be competent consumers of the research around them. She holds a Ph.D. from the University of Kansas. She received the Outstanding Educator award from the Tennessee Communication Association and her work has been published in the Journal of Applied Communication Research, Management Communication Quarterly, Communication Education, and Communication Research Reports.
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