Rabu, 14 Mei 2014

** Download PDF Public Relations: Strategies and Tactics (11th Edition), by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

Download PDF Public Relations: Strategies and Tactics (11th Edition), by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

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Public Relations: Strategies and Tactics (11th Edition), by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

Public Relations: Strategies and Tactics (11th Edition), by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber



Public Relations: Strategies and Tactics (11th Edition), by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

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Public Relations: Strategies and Tactics (11th Edition), by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
 

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.


 

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

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Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

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  • Sales Rank: #11508 in Books
  • Published on: 2014-03-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x 1.00" w x 8.10" l, .0 pounds
  • Binding: Hardcover
  • 624 pages

About the Author

Dennis L. Wilcox, Ph.D., is professor emeritus of public relations and past director of the School of Journalism & Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America, former chair of the PRSA Educator’s Academy, and past chair of the public relations division of AEJMC. Among his six books, Dr. Wilcox is the lead author of P ublic Relations: Strategies and Tactics and T hink: Public Relation, and. P ublic Relations Writing and Media Techniques. His honors include PRSA’s “Outstanding Educator,” the Xifra Award from the University of Girona (Spain), and an honorary doctorate from the University of Bucharest. He is currently a member of the International Public Relations Association (IPRA) and the Arthur W. Page Society, a group of senior communication executives. Dr. Wilcox regularly gives presentations to students and professionals in such diverse nations as Thailand, India, Latvia, Serbia, and Argentina.  

 

Glen T. Cameron, Ph.D., is Gregory Chair in Journalism Research and founder of the Health Communication Research Center at the University of Missouri. Dr. Cameron has authored more than 300 articles, chapters, and award-winning conference papers on public relations topics. In addition to being coauthor of P ublic Relations: Strategies and Tactics, he is also coauthor of T hink: Public Relations and Public Relations Today: Managing Competition  and Conflict. A popular lecturer internationally, Dr. Cameron has received the Baskett-Moss and Pathfinderawards for career achievement.  Dr. Cameron gains ongoing public relations experience by managing over $42 million in external funding of health public relations projects for sources such as NIH, NCI, Missouri Foundation for Health, USDA, CDC, the U.S. Department of Defense, and Monsanto.  

 

Bryan H. Reber, Ph.D., is professor of public relations at the University of Georgia’s Grady College of Journalism and Mass Communication. He teaches introduction to public relations, management, writing, and campaigns.  On the graduate level he teaches management, persuasion, campaign research, and public opinion.  His research focuses on public relations theory, practice, pedagogy and health communication and has been published articles in such publications as  the Journal of Public Relations Research, Journalism and Mass Communication Quarterly,  and Public Relations Review,  Dr. Reber regularly presents his research at national and international academic conferences.  He is the co-author of several books, including Think: Public Relations, Public Relations Writing & Media Tactics,  and Public Relations Today: Managing Competition and Conflict.  Dr. Reber worked for 15 years in public relations at Bethel College, Kansas.  He has conducted research for the Sierra Club, Ketchum, and the Georgia Hospital Association, among others. 

Most helpful customer reviews

4 of 4 people found the following review helpful.
Not useful
By ps
Heavy on strategy and high-level principles. I wish there were more on tactics and their execution. Very light on social media.

1 of 1 people found the following review helpful.
Great textbook full of important information
By Samantha Dyehouse
This book is a great supplement to an introductory or intermediate college/university PR course. It is an easy read with great excerpts, contexts, and miscellaneous aspects that aid your reading and understanding. A lot of real-world examples are available which are most helpful to someone that has little experience in the real field. Furthermore, the book hits on very good points in an organized and structured manner. I liked the book so much that I have to decided to read into it further after my course has ended and study more of it for tips, suggestions, and practice.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Love Amazon rentals, this book is alright coming from a bio major

See all 7 customer reviews...

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